Turn More Leads, Estimates,
and No-Shows Into
Booked Jobs.
Craft Edge automates the follow-up your team doesn't have time to manage—instant lead response, missed-call text-back, estimate reminders, no-show recovery, and long-term nurture sequences that keep revenue moving.
across Washington & beyond
Where Follow-Up Breaks Down
New Leads
They fill out a form or call, but no one responds quickly enough.
Missed Calls
They call while your team is busy, after hours, or on another job.
Open Estimates
They received pricing but need reminders, answers, or another reason to move forward.
No-Shows
They miss an appointment and never get followed up with.
Old Leads
They were not ready before, but may be ready now.
Past Customers
They already trust you, but no system keeps the relationship active.
Relentless, Polite Persistence
Our follow-up sequences are designed to feel helpful, human, and timely—not spammy, pushy, or robotic.
Instant Lead Response
They fill out a form or immediate reply so you're first in line.
Missed-Call Text-Back
We text them back instantly and capture the opportunity.
Estimate Follow-Ups
Helpful reminders keep your estimates from going cold.
No-Show Recovery
Polite messages help reschedule and recover lost jobs.
Long-Term Nurture
Stay in front of leads who aren't ready today.
Review Requests
Ask for reviews automatically and build more trust.
THAT YOUR FOLLOW-UP SYSTEM CAN INCLUDE
Automated Does Not Mean Robotic
Craft Edge follow-up supports your sales process—not replaces your team. Messages are customized to your brand voice, follow smart timing rules, and stop automatically when someone responds, books, or opts out.
Your Brand Voice
Custom messages that sound like your team.
Smart Timing
Right message, right time, right channel.
Stop on Reply
Automation pauses when they respond or opt out.
Human Handoff
Replies routed to your team instantly.
A Simple System That Recovers More Revenue
Lead Enters
The System
They call, fill out a form, text, book, no-show, or receive an estimate.
The Right Sequence
Starts
We trigger the correct messages based on the lead type and stage.
The Customer Gets
Timely Follow-Up
SMS, email, and voice follow-up keeps the conversation active.
Replies Go to
Your Team
When they respond, your team gets notified to take the conversation to the next level.
You Track What
Converts
See which campaigns create replies, appointments, and booked jobs.
Serving Local Contractors & Nationwide Brands
Proudly serving contractors in Washington and beyond with proven, compliant marketing systems that scale.
Estimate What Inconsistent Follow-Up Could Be Costing You
Model how many opportunities could be recovered when your new leads, estimates, and no-shows receive timely follow-up.
Your Metrics
ESTIMATED REVENUE OPPORTUNITY
Results are estimates. Actual performance depends on market demand, budget, offer, landing page quality, response speed, close rate, and sales process.