Contractor Growth Systems That Turn Leads Into
Booked Jobs.
AI voice, smart websites, follow-up automation, and pipeline systems built for home service contractors who want fewer missed opportunities and more revenue.
ASSOCIATION OF WASHINGTON
Craft Edge supports RCAW's digital communication, member engagement, and contractor growth initiatives—giving us firsthand insight into how home-service companies capture leads, communicate with customers, and grow.
Where Are You Losing Revenue?
If any of these sound familiar, you're not alone. We build systems that fix the leaks and help you keep more of the leads you're already paying to generate.
Calls Go Unanswered
Potential customers call, but no one answers. They move on to your competitor.
Leads Don't Get Followed Up
You get the lead, but follow-up is inconsistent or too slow.
Website Traffic Doesn't Convert
Your website looks fine, but visitors don't take action.
Old Leads Sit Untouched
Past inquiries and customers could be more revenue, but no one re-engages them.
Our Growth Systems
Everything works together to capture, convert, follow up, and grow your business.
AI Voice & SMS Assistant
AI answers calls, texts back missed calls, and qualifies leads 24/7 so you never miss a job.
- AI phone receptionist
- Missed call text-back
- Lead qualification
- After-hours coverage
Lead Follow-Up & Automation
Automated texts, emails, and voicemails follow up instantly and consistently.
- New lead follow-up
- Estimates & proposals
- No-show recovery
- Drip & nurture campaigns
Websites & Funnels
High-converting websites and landing pages designed to earn trust and get more leads.
- Conversion-focused design
- Service pages that rank
- Landing pages
- Lead capture & tracking
Paid Ads & Demand Gen
We run targeted ad campaigns that bring in high-intent leads and deliver measurable ROI.
- Google Ads
- Local Service Ads
- Facebook & Instagram Ads
- Tracking & reporting
CRM & Pipeline Systems
Track every lead. Know what's happening. Close more jobs with a clean, visible pipeline.
- Pipeline setup & stages
- Lead tracking
- Task & reminder automation
- Reporting & visibility
Database Reactivation
Re-engage past leads and customers with automated campaigns that bring work back.
- Past lead campaigns
- Win-back sequences
- Seasonal promotions
- Customer re-engagement
Reputation Management
Get more reviews, improve your online reputation, and build trust before the first call.
- Review request automation
- Review monitoring
- Negative review response
- Reputation reporting
Social Proof & Content
Build authority and trust with content that showcases your work and your team.
- Project showcases
- Video & photo content
- Social media management
- Brand building content
Industries We Help
We specialize in providing AI, automation and marketing solutions for home service contractors.
How We Build Your Growth System
Find the Lead Leaks
We audit your website, lead flow, follow-up, and systems to identify where revenue is slipping away.
Build the System
We set up the AI, automations, websites, ads, and pipeline systems your business needs.
Track, Improve & Scale
We monitor performance, optimize what works, and help you scale your results.
Choose the Level of Infrastructure You Need
No hidden fees. Just clear pricing with real ROI.
The Lead Saver
For the owner-operator who wants zero daily software management. Set-it-and-forget-it tools that capture lost leads.
- Instant Missed-Call Text Back
- 24/7 AI Web Chat Assistant
- Unified Inbox (SMS, Email, FB)
- Google Business Integration
The Local Dominator
For established teams ready to own their city's search results and automate the busywork.
- Everything in Lead Saver
- AI Voice Receptionist
- Review Multiplier Automation
- Local SEO Optimization
- Automated Lead Nurturing
The Revenue Engine
For large operations ready for aggressive, predictable scaling with a hands-off lead system.
- Everything in Local Dominator
- Full Paid Ad Management
- Database Reactivation Campaigns
- Custom CRM Sync
- Priority Strategy Support
Frequently Asked Questions
Stop Letting Good Leads Slip Away
Craft Edge answers, qualifies, and follows up—so you book more jobs before your competitors do.
AI Receptionist
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