Stop Losing Leads In
The Chaos of Your Inbox.
Replace 5 disconnected tools with one powerful platform. Track every lead from the first click to the final payment, all in one visual sales pipeline.
The High Cost of Disorganization
Running a home service business is hard enough without having to check your email, text messages, Facebook messenger, and a spreadsheet just to figure out who you need to call back today.
Scattered Communication
Leads message you everywhere. If you don't have one central inbox, things fall through the cracks.
No Clear Pipeline
If you can't visually see how many estimates are pending right now, you can't accurately predict your cash flow.
Software Bloat
Paying for Mailchimp, Calendly, Podium, and a basic CRM separately drains your margins and complicates your workflow.
"All messages from Facebook, SMS, and Web Chat are now in one unified inbox."
Total Control Of Your Sales Process
CraftEdge provides a customized CRM built specifically for the workflows of home service contractors.
Unified Inbox
SMS, Email, Facebook Messenger, Instagram DMs, and Google Business Chats all route into one single conversation thread per customer.
Visual Drag & Drop Pipeline
See exactly where every lead is: New Lead, Contacted, Estimate Scheduled, Estimate Sent, Won, or Lost. Just drag them across the board.
Mobile App Access
Run your business from the truck. Our fully featured iOS and Android app lets you respond to leads and move deals while in the field.
Automated Actions
When you drag a lead to "Estimate Sent," the CRM automatically triggers a 5-day email and SMS follow-up sequence. No manual work required.
Advanced Reporting
Know your exact closing rate, cost per lead, and which marketing channels are actually generating revenue vs just clicks.
Multi-User & Territories
Assign leads round-robin to different estimators, or route them based on zip codes across your service areas.
How The Pipeline Works
A seamless flow from lead capture to money in the bank.
Lead Enters The System
Whether they call, fill out a form, or message you on Facebook, the lead is automatically created in the CRM and placed in the "New Lead" column.
Instant Engagement
The system instantly sends a text message or triggers the AI Voice assistant to engage the lead and book the estimate automatically.
Automated Progression
When the appointment is booked, the lead automatically moves to the "Estimate Scheduled" column. Reminders are sent to both you and the customer.
Close & Review
You win the job, drag them to "Won", and the CRM automatically sends them a Google Review request after the job is completed.
Serving Local Contractors & Nationwide Brands
Whether you are a one-truck operation in Tacoma, a growing team in Seattle, or a massive enterprise, our CRM scales with you. We customize the pipelines for contractors across the Puget Sound region and support multi-location businesses Nationwide.
Calculate Your ROI
See how a better system and increased lead volume impacts your bottom line.
Your Metrics
Adjust the sliders to match your business.
Potential Extra Revenue
Annual Impact
Based on a 30% increase in lead volume and a 20% improvement in close rate through automated follow-up.
Frequently Asked Questions
Take Control Of Your Leads
Stop letting disorganized systems cost you money. Get a customized CRM built specifically for your contracting business.
Claim Your Free Audit