Stay Top-of-Mind Until They're Ready to Book.
Craft Edge builds automated email and text nurture sequences that keep your business in front of past customers and warm leads—driving repeat work, referrals, and booked jobs on autopilot.
Contractors
Referral Focus
AI & CRM
Leads Go Cold When You Stop Following Up
Most homeowners don't book on the first call. Without nurture, they forget you and call someone else.
Leads Cool Off
Without follow-up, interested prospects lose urgency and move on to a competitor.
Past Customers Forgotten
Old customers are your easiest repeat jobs, but they only call if you stay in touch.
No Referral System
Happy customers would refer you, but nothing reminds them to do it.
Missed Seasonal Work
Tune-ups, maintenance, and seasonal offers get lost without automated reminders.
Manual Follow-Up
Hand-typed follow-ups are inconsistent and fall through the cracks when you're busy.
No Tracking
You can't tell which leads are warming up or ready to book.
Nurture Sequences Built to Drive Repeat Revenue
We design automated sequences that keep your pipeline warm and working for you.
New Lead Nurture
Multi-touch sequences that warm up fresh leads until they're ready to book an estimate.
Seasonal Reminders
Automated maintenance and tune-up offers timed to your busiest seasons.
Re-Engagement
Smart SMS offers that revive old, cold leads you already paid to acquire.
Review & Referral Requests
Automated asks for reviews and referrals after every completed job.
Smart Segmentation
Messages tailored by service type, job status, and customer history.
Performance Reporting
Open rates, click rates, and booked jobs tracked every month.
How We Build Your Nurture System
Audit Your Pipeline
We review your leads, customers, and follow-up process to find revenue gaps.
Segment & Plan
We group contacts by service, status, and history to target the right message.
Build Sequences
We write and design email and SMS sequences that sound like your business.
Launch & Automate
We connect sequences to your CRM so they run automatically and in real time.
Track & Improve
We monitor results and refine messaging to increase booked jobs.
Connecting Nurture to Your Growth System
We make sure your email and SMS nurture works with the rest of your marketing.
Serving Contractors Across Washington State
Proudly serving contractors in Washington State with proven systems that scale.