Win more of the work you want.
We build your website, improve your visibility, and run your ads. Our AI receptionist and automated follow-up help turn incoming calls and inquiries into booked appointments—even when you're busy.
Start with AI call answering and website chat. Add marketing support as you grow.
ASSOCIATION OF WASHINGTON
Craft Edge supports RCAW's digital communication, member engagement, and contractor growth initiatives—giving us firsthand insight into how home-service companies capture leads, communicate with customers, and grow.
One partner. Every stage of growth.
Pick one service or the whole system. Everything connects, so a lead from an ad gets the same fast answer as a lead from Google.
Website Design & SEO
Fast, conversion-built sites that rank for the jobs you want.
- Mobile-first site built to turn visits into calls
- Service and city pages that target the jobs you want
- Click-to-call, quote forms and AI chat on every page
Google Business Profile & Local SEO
Show up in the map pack where homeowners in your area are searching.
- Full profile setup and optimization
- Regular posts, photos and service updates
- Directory listings cleaned up and kept consistent
Google & Meta Ads
Ad spend pointed at booked jobs, not clicks.
- Google Search, Local Service Ads and Meta campaigns
- Call and form tracking tied to booked jobs
- Ongoing tuning to cut wasted spend
Content & Social Media
Steady posts and short videos that keep you top of mind between jobs.
- Social posts built from your real jobs
- Short videos and before-and-after content
- Local blog posts that support your SEO
AI Voice Receptionist & Chat
Every call and website chat answered in seconds, day or night.
- Answers every call and chat, nights and weekends
- Asks the right questions and books the appointment
- Missed-call text-back in seconds
CRM & Automated Follow-Up
Texts and emails that keep going until the estimate is booked.
- Every lead in one pipeline, first call to won job
- Text and email follow-up until the estimate is booked
- Campaigns to win back unsold estimates and past customers
Connected from first click to sales conversation.
Five stages. One system. Nothing dropped in between.
Attract
Get found by the right homeowners.
Convert
Turn website visitors into inquiries.
Respond
Deliver fast, consistent follow-up.
Follow Up
Keep opportunities moving.
Measure
See what's working and make smarter decisions.
We specialize in providing AI, automation and marketing solutions for home service contractors.
These are examples. If your home service business answers the phone and sends estimates, Craft Edge was built for you.
Not Sure Which Services You Need?
Build Your Plan in 60 Seconds.
Toggle the marketing and AI services your business needs and see your estimated monthly investment instantly — no sales call required.
Test Drive the AI Receptionist
Call our live AI receptionist right now. Tell it your trade, play a homeowner, and hear how it handles the call, qualifies the lead and books the job.
Craft Edge AI Receptionist
Craft Edge
AI Receptionist
No sales rep will answer—just a real AI receptionist handling your call.
Your Front Desk, for Any Trade
Tell it what you do (roofing, plumbing, HVAC, electrical, restoration, etc.) and it answers like your front desk: leaks, no heat, burst pipes, after-hours emergencies. It qualifies the lead and books the job while you're out on the job.
“Water’s pouring out from under my sink and I can’t get it to stop!”
Okay, let’s get you taken care of. First, can you turn off the shut-off valve under the sink? Then I’ll grab your address and book the first available technician.
Your AI receptionist follows your instructions for service requests, estimate inquiries, scheduling, and escalation—helping your team spend less time gathering information and more time serving customers.
Want an AI Receptionist for Your Trade?
Get a custom AI receptionist built for your trade—HVAC, roofing, plumbing, electrical, and more.
Start with the gap. Build the right plan.
Whether you need better follow-up, more demand, or a complete growth system, we'll help you choose the right starting point.
Straight talk on getting more booked jobs.
Automated Review Requests: The System That Builds Your Reputation While You Work
93% of homeowners check reviews before hiring a contractor. Learn how an automated review request system builds your reputation while you work — no manual effort required.
The Estimate Follow-Up Sequence That Doubles Contractor Close Rates
80% of sales need 5 follow-ups, but most contractors give up after one. Learn the 5-touch automated estimate follow-up sequence that doubles close rates without manual effort.
Contractor Landing Pages That Convert: The Anatomy of a Page That Books Jobs
Sending ad traffic to your homepage wastes money. Learn the anatomy of a contractor landing page that converts visitors into calls — one service, one page, one action.