Marketing that fills your pipeline. AI that works it.
We run your website, SEO, ads, and reputation. Then AI answers every call, follows up every lead, and handles the busywork, so your team spends its time on jobs, not phone tag.
Hear our AI receptionist handle a real service call. No sales rep will pick up.
ASSOCIATION OF WASHINGTON
Craft Edge supports RCAW's digital communication, member engagement, and contractor growth initiatives—giving us firsthand insight into how home-service companies capture leads, communicate with customers, and grow.
One partner for everything that brings in work, and everything that keeps it from slipping away.
Most contractors juggle an SEO guy, an ads agency, an answering service, and a CRM nobody updates. We run all of it as one system, with AI connecting the pieces.
Get Found
Show up where homeowners are searching, and give them a reason to call you first.
- Website design & conversion
- Local SEO & content
- Google Business Profile
- Google Ads & Local Services Ads
- Social media
Never Miss a Lead
Every call answered, every form followed up, every old estimate worked. Automatically, 24/7.
- AI voice receptionist
- Missed-call text-back
- Website AI chat
- Automated follow-up & drip campaigns
- Database reactivation
Know What's Working
See exactly which marketing turns into booked jobs, and stop paying for what doesn't.
- CRM & pipeline setup
- Call tracking & lead attribution
- Live reporting dashboards
- Review requests & reputation management
Marketing gets you the lead. AI makes sure it turns into a job.
Other agencies stop at the click. We keep going: every lead our marketing brings in is answered, qualified, booked, and followed up, without adding work to your team.
Ads and SEO make the phone ring
AI receptionist answers 24/7, qualifies, and books
No missed calls on the roof, at dinner, or after hours
Website gets a form fill at 9 p.m.
Instant text and email follow-up in seconds
You reach them before the next contractor does
Estimate goes out
Automated follow-up until they decide
Fewer quotes left to go cold
Job gets finished
Review request goes out automatically
More 5-star reviews, better map rankings
Old leads sit in your CRM
Reactivation campaigns re-engage them
Jobs from leads you already paid for
Get found.
Get chosen.
Follow through.
Attract the right customers
Strategy, search, advertising, and content.
Turn interest into inquiries
Clear positioning, useful websites, and compelling offers.
Help more inquiries convert
AI response, organized lead flow, and consistent follow-up.
Then build the demand
behind your growth.
A full marketing partner when you're ready for the next step.
Clarify your message and stand out in your market.
We define what makes your business different and how to say it so the right customers choose you. Positioning, messaging, and a clear growth plan built around your trade and your area.
Illustrative website conceptNot Sure Which Services You Need? Build Your Plan in 60 Seconds.
Toggle the marketing and AI services your business needs and see your estimated monthly investment instantly — no sales call required.
Test Drive the AI Receptionist
Call our live garage door AI agent right now. Hear how it handles a real service call, qualifies the lead, and books the job.
Craft Edge Garage Door AI
Craft Edge
AI Receptionist
No sales rep will answer—just a real AI receptionist handling your call.
The Garage Door AI Agent in Action
Trained on garage door service calls—broken springs, stuck doors, opener malfunctions, and emergency lockouts. It qualifies the lead and books the job while you're out on the job.
“My garage door won’t open, and my car is trapped inside. I need someone today!”
I completely understand how stressful that is. We can dispatch a technician between 1 PM and 3 PM today. May I get your address to confirm our coverage?
Your AI receptionist follows your instructions for service requests, estimate inquiries, scheduling, and escalation—helping your team spend less time gathering information and more time serving customers.
Want an AI Receptionist for Your Trade?
Get a custom AI receptionist built for your trade—HVAC, roofing, plumbing, electrical, and more.
A Complete System to Grow Your Business
From the first call to a 5-star review—and every opportunity in between.
1. CAPTURE
We capture every opportunity across calls, texts, chats, and forms.
- AI Voice Receptionist
- Missed Call Text-Back
- Website Chat
- Lead Forms
- Call Tracking
2. CONVERT
Qualify leads, start conversations, and book more appointments.
- CRM & Pipeline
- Lead Qualification
- Calendar Booking
- Smart Routing
- All-In-One Inbox
3. CLOSE
Follow up automatically so more leads turn into booked jobs.
- AI Follow-Up (SMS/Email)
- Appointment Reminders
- Estimate Follow-Up
- Lead Scoring
- Task Automation
4. GROW
Turn happy customers into reviews, referrals, and repeat business.
- Review Requests
- AI Review Replies
- Referral Automation
- Social Sharing
- Reputation Management
5. REACTIVATE
Re-engage past leads and customers to fill your pipeline again.
- Database Reactivation
- Smart Campaigns
- Win-Back Automation
- Seasonal Follow-Up
- Past Customer Offers
Why Contractors Choose Craft Edge
Generic Answering Services
- Follow a basic script
- No lead qualification
- No automation or follow-up
- Little to no reporting
- Just answer calls
Traditional Agencies
- Slow to launch
- One-size-fits-all websites
- Manual follow-up
- Expensive retainers
- You're just another client
CRAFT EDGE
- AI trained for contractors
- Lead qualification built-in
- Automated follow-up that converts
- Real-time reporting & insights
- Built around booked jobs
Works With the Tools You Already Use
Your team should not have to change everything to capture more jobs. Craft Edge connects into your current lead flow so calls, forms, texts, and follow-up stay organized.
Trusted by Contractors Who
Want More Control Over Growth
“We were missing calls every time we were up on a ladder pulling wire. Craft Edge's AI books the job before we even climb down. Our calendar is finally full.”
“The Google Ads and SEO brought in real leads, and the text-back caught the ones I couldn't answer. Best marketing partner we've had in 10 years.”
“Before Craft Edge, we'd come back to the shop and find 4 voicemails from the day. Now the AI books every single one while we're on the job. Booked jobs jumped 40% in two months.”
