Stop Losing Jobs to
Missed Calls and
Slow Follow-Up
Craft Edge helps home service contractors answer calls, qualify leads, follow up automatically, and book more jobs — even when your office is busy, closed, or on the job site.
Built for home service contractors. Trusted by industry partners. Proudly working with the Roofing Contractors Association of Washington.
ASSOCIATION OF WASHINGTON
Craft Edge supports contractor-focused growth systems, digital communication, member engagement, and modern lead response infrastructure for the home service industry.
Most Contractors Don't Have a Lead Problem.
They Have a Follow-Up Problem.
Missed calls during work hours
Calls go unanswered and competitors get the job.
No time to respond fast
Leads cool off before you ever get back to them.
Inconsistent follow-up
Opportunities slip through the cracks every day.
Unqualified leads waste time
You spend time on the wrong leads and low-value jobs.
No visibility into lead sources
Hard to know where leads come from or what converts.
Lost revenue every month
Small leaks in your process add up to big lost dollars.
AI Receptionist
Listening...
Test Drive the
AI Receptionist
Our AI answers like a real teammate, qualifies the lead, and books the job—24/7.
Hear how it answers, qualifies, and routes a real home service lead.
Your demo can answer:
- Answer common customer
questions - Capture caller details and needs
- Qualify the opportunity
- Schedule or route the lead
to your team - Text or email a summary
instantly
One Contractor Growth System.
Three Ways to Book More Jobs.
AI Voice + Website Chat
Never miss another lead. Our AI receptionist answers calls and chats instantly—day or night.
- 24/7 AI call answering
- Natural conversations
- Lead qualification
- Instant text follow-up
Smart Website +
Landing Pages
High-converting websites built specifically for home service contractors.
- Conversion-focused design
- Mobile optimized
- Fast, secure, and built to rank
- Call tracking & form capture
Automated Follow-Up
Stay top-of-mind and turn more leads into booked jobs with smart automation.
- Instant texts & emails
- Multi-touch campaigns
- Review requests
- Pipeline tracking
What's Included
Everything you need to capture, qualify, and convert more leads.
From Missed Lead to Booked Job
Lead Comes In
Call, text, chat, or form submission—day or night.
AI Qualifies & Engages
Our AI answers, asks the right questions, and qualifies the lead.
Books or Routes
Books the job on your calendar or routes to your team.
Follow-Up Keeps Working
Follow-up automation keeps leads warm until they buy.
Not Generic AI.
Built With Contractor Reality in Mind.
Craft Edge is not built from theory. We work closely with contractors, home service operators, and industry organizations like the Roofing Contractors Association of Washington to understand how real contractor businesses sell, schedule, follow up, and grow.
That experience shapes how our AI voice, website, and automation systems are built.
- Built around real contractor sales conversations
- Designed for missed calls, estimates, scheduling, and follow-up
- Supports roofing, restoration, HVAC, plumbing, remodeling, and more
- Created to reduce lead leakage, not add more software complexity
Why Contractors Choose CraftEdge
Generic Answering Services
- Follow a basic script
- No lead qualification
- No automation or follow-up
- Little to no reporting
- Just answer calls
Traditional Agencies
- Slow to launch
- One-size-fits-all websites
- Manual follow-up
- Expensive retainers
- You're just another client
CRAFT EDGE
- AI trained for contractors
- Lead qualification built-in
- Automated follow-up that converts
- Real-time reporting & insights
- Built around booked jobs
Works With the Tools You Already Use
Your team should not have to change everything to capture more jobs. Craft Edge connects into your current lead flow so calls, forms, texts, and follow-up stay organized.
Built Beside the Contractor Industry
Craft Edge works closely with the Roofing Contractors Association of Washington, supporting initiatives around contractor communication, member engagement, event promotion, and digital growth systems.
This gives us a closer view into what contractors actually need: faster response, clearer follow-up, stronger trust, and systems that help convert opportunities into revenue.
Trusted by Contractors Who
Want More Control Over Growth
Craft Edge answers every call and books jobs while my hands are tied up under a sink. It's like having a full-time office team.
Our close rate went up and missed calls dropped to zero. The AI is a game changer.
The follow-up campaigns keep our pipeline full. We finally have a system that works.
Before Craft Edge, weekend calls sat until Monday. Now leads get answered immediately and our team starts every morning with cleaner, qualified opportunities.
More Than Software. A Growth Partner.
We're not just a tech company. We're a team of industry experts dedicated to helping you scale your contracting business.