Built for Home Services & Contracting Businesses
More Leads. Faster Follow-Up. More Booked Jobs.
CraftEdge is AI marketing automation built for HVAC, plumbing, roofing, electrical, landscaping, remodeling, restoration, solar, and other home service contractors. We answer every call 24/7, follow up on every estimate, and reactivate every old lead — so you stop losing jobs to the competitor who picks up first. Headquartered in Tacoma, WA · Serving contractors nationwide.
No credit card. No commitment. Just clarity on where your leads are leaking.
WHO WE HELP
A Complete Marketing & Automation System for Home Service Businesses
You’re juggling crews, jobs, and estimates — not building funnels and chasing leads. CraftEdge gives you the marketing and follow-up engine that runs in the background while you run the business — combining a 24/7 AI receptionist, automated lead follow-up, database reactivation, and paid ad campaigns in one connected system.
- Capture and nurture leads automatically – No more missed calls, slow replies, or “I meant to call them back.”
- Convert more estimates into paying customers – Smart, persistent follow-up that feels helpful, not spammy.
- Scale your business without scaling your workload – Systems and AI do the repetitive follow-up your office can’t keep up with.
- Reactivate old estimates and past customers on autopilot – Turn your existing database into repeat work and referrals.
For Our Clients Monthly
0
k+
And Optimized Daily
0
+
Average Increase
0
%
What We Build For You
One System Instead of Five Disconnected Tools
Stop juggling separate platforms for ads, CRM, follow-up, and website. CraftEdge replaces 5+ disconnected tools with one connected marketing system — purpose-built for home service contractors and managed by a single team.
01.
Never miss a call. AI answers, qualifies, and books appointments around the clock.
02.
Persistent multi-channel follow-up that turns more estimates into booked jobs.
03.
Turn old leads and past customers into new revenue — usually $5K-$20K in the first 30 days.
02.
Google, Meta, and Local Service Ads built around cost-per-job, not impressions.
OUR PROCESS
How We Launch Your Automation System in 30 Days
01
Audit
We map your current website, lead flow, and follow-up — and show you exactly where leads are leaking and what it's costing you each month.
02
Build & Launch
We build the pages, automations, and AI systems that fix every leak. Most clients are live in 2–3 weeks.
03
Optimize
We track every result and tune the system monthly so your booked-job rate keeps climbing.
OUR PLATFORM
Inside the CraftEdge Growth Platform
We don’t just build websites and run ads — we build complete marketing ecosystems on the CraftEdge Growth Platform, an all-in-one system that powers your lead capture, follow-up, sales pipeline, and revenue reporting. With automated workflows, real-time dashboards, and unified lead tracking, you’ll always know where your marketing dollars are going — and what’s actually working.
Never lose a lead again
Every lead from phone, web, social and ads in one place, so your team always knows who to call next and nothing is forgotten.
Benefit: No more lost leads or missed calls — every opportunity is tracked until it’s booked.
Convert more prospects on autopilot
Instant replies and consistent follow-up that turn inquiries into booked jobs, even when you’re on a ladder or on the road.
Benefit: Speed wins in sales – your system follows up 24/7, even when you’re on the job site.
Know where your revenue is coming from
See which campaigns are filling the schedule, which are wasting money, and what to turn up or off — in plain English, not spreadsheets.
Benefit: Know exactly what’s working, what’s not, and how to scale your results.
INDUSTRY MEMBERSHIPS
Connected to the Trades We Serve
We’re active members of the Roofing Contractors Association of Washington (RCAW), National Women in Roofing (NWIR), NRCA, and the Master Builders Association — so our strategies match the realities of the trades we serve.
FROM THE BLOG
Insights for Service Business Growth
GET IN TOUCH
Ready to stop leaving leads on the table?
Book a free 20-minute audit call. We’ll review your website, lead flow, and ad strategy — and show you exactly where money is being missed.
Washington Headquarters
Proudly based in Tacoma, WA — supporting businesses locally and nationwide.
- Tacoma, WA
- (360) 467-6333
- info@getcraftedge.com
Remote & Digital Support
Serving clients across the U.S.
Live support, email, and scheduled video calls available.