Never Miss a Call.
Never Lose a Lead.
Never Lose a Job.
Our AI-powered system captures every opportunity, follows up automatically, and turns more leads into booked jobs—on autopilot.
ASSOCIATION OF WASHINGTON
Craft Edge supports contractor-focused growth systems, digital communication, member engagement, and modern lead response infrastructure for the home service industry.
AI Receptionist
Listening...
Test Drive the
AI Receptionist
Our AI answers like a real teammate, qualifies the lead, and books the job—24/7.
Hear how it answers, qualifies, and routes a real home service lead.
Your demo can answer:
- Answer common customer
questions - Capture caller details and needs
- Qualify the opportunity
- Schedule or route the lead
to your team - Text or email a summary
instantly
A Complete System to Grow Your Business
From the first call to a 5-star review—and every opportunity in between.
1. CAPTURE
We capture every opportunity across calls, texts, chats, and forms.
- AI Voice Receptionist
- Missed Call Text-Back
- Website Chat
- Lead Forms
- Call Tracking
2. CONVERT
Qualify leads, start conversations, and book more appointments.
- CRM & Pipeline
- Lead Qualification
- Calendar Booking
- Smart Routing
- All-In-One Inbox
3. CLOSE
Follow up automatically so more leads turn into booked jobs.
- AI Follow-Up (SMS/Email)
- Appointment Reminders
- Estimate Follow-Up
- Lead Scoring
- Task Automation
4. GROW
Turn happy customers into reviews, referrals, and repeat business.
- Review Requests
- AI Review Replies
- Referral Automation
- Social Sharing
- Reputation Management
5. REACTIVATE
Re-engage past leads and customers to fill your pipeline again.
- Database Reactivation
- Smart Campaigns
- Win-Back Automation
- Seasonal Follow-Up
- Past Customer Offers
Powerful Tools. Real Results.
AI Voice Receptionist
Answers calls instantly, qualifies leads, and books appointments—24/7.
Learn MoreUnified Inbox
All calls, texts, chats, and DMs in one place—nothing slips through the cracks.
Learn MoreStraight Answers on Pricing —
Because We Answer Everything
Most AI answering companies make you sit through a sales call to hear a number. Ours is published, plain, and month-to-month. Compare that to a full-time office admin at $3,500+/month.
From Missed Call to Booked Job in Four Steps
Lead Comes In
Call, text, chat, or form submission—day or night.
AI Qualifies & Engages
Our AI answers, asks the right questions, and qualifies the lead.
Books or Routes
Books the job on your calendar or routes to your team.
Follow-Up Keeps Working
Follow-up automation keeps leads warm until they buy.
Not Generic AI.
Built With Contractor Reality in Mind.
Craft Edge is not built from theory. We work closely with contractors, home service operators, and industry organizations like the Roofing Contractors Association of Washington to understand how real contractor businesses sell, schedule, follow up, and grow.
That experience shapes how our AI voice, website, and automation systems are built.
- Built around real contractor sales conversations
- Designed for missed calls, estimates, scheduling, and follow-up
- Supports roofing, restoration, HVAC, plumbing, remodeling, and more
- Created to reduce lead leakage, not add more software complexity
Why Contractors Choose Craft Edge
Generic Answering Services
- Follow a basic script
- No lead qualification
- No automation or follow-up
- Little to no reporting
- Just answer calls
Traditional Agencies
- Slow to launch
- One-size-fits-all websites
- Manual follow-up
- Expensive retainers
- You're just another client
CRAFT EDGE
- AI trained for contractors
- Lead qualification built-in
- Automated follow-up that converts
- Real-time reporting & insights
- Built around booked jobs
Works With the Tools You Already Use
Your team should not have to change everything to capture more jobs. Craft Edge connects into your current lead flow so calls, forms, texts, and follow-up stay organized.
Trusted by Contractors Who
Want More Control Over Growth
Craft Edge answers every call and books jobs while my hands are tied up under a sink. It's like having a full-time office team.
Our close rate went up and missed calls dropped to zero. The AI is a game changer.
The follow-up campaigns keep our pipeline full. We finally have a system that works.
Before Craft Edge, weekend calls sat until Monday. Now leads get answered immediately and our team starts every morning with cleaner, qualified opportunities.
More Than Software. A Growth Partner.
We're not just a tech company. We're a team of industry experts dedicated to helping you scale your contracting business.