More qualified leads.
More customers.
A stronger business.
We connect marketing strategy, websites, search, and advertising with AI-powered response and follow-up—so more opportunities become customers.
Experience the AI receptionist before you decide.
ASSOCIATION OF WASHINGTON
Craft Edge supports RCAW's digital communication, member engagement, and contractor growth initiatives—giving us firsthand insight into how home-service companies capture leads, communicate with customers, and grow.
Everything you need to win more jobs.
We combine proven digital marketing with AI-powered automation to fill your pipeline and capture every lead that comes in.
Website Design & SEO
Fast, mobile-first contractor websites engineered to rank on Google and convert visitors into booked estimates.
- Conversion-optimized layouts
- Local SEO foundations
- Built for speed & mobile
Google & Local Service Ads
Managed paid search and LSA campaigns that put your business in front of homeowners actively searching for your trade.
- High-intent keyword targeting
- Lead tracking & attribution
- Transparent ad spend reporting
Google Business Profile & Local SEO
Optimize and manage your Google Business Profile to dominate the local map pack in your service areas.
- Map pack ranking growth
- Review & post management
- Citation & directory cleanup
Social Media Management
Build authority and trust with consistent, on-brand content across Facebook, Instagram, and Nextdoor.
- Monthly content calendars
- Branded graphics & reels
- Community engagement
Email & SMS Nurture
Stay top-of-mind with past customers through automated email and text sequences that drive repeat work and referrals.
- Automated drip campaigns
- Seasonal promotions
- Re-engagement sequences
Content & Local Blog Marketing
Rank for more “near me” searches with locally-optimized content that positions you as the expert in your trade.
- SEO blog articles
- Neighborhood landing pages
- Trade expertise content
AI Voice Receptionist
Answers every call 24/7, qualifies job details, and books appointments directly into your dispatch calendar.
- Zero missed calls
- Trade-specific scripts
- Calendar & CRM sync
Missed Call Text-Back
Automatically texts back missed callers in under 10 seconds so they never call your competitor instead.
- Sub-10-second response
- Two-way SMS chat
- No lead left behind
Reputation & Reviews
Automated 5-star Google review requests after every job to build trust and boost your local rankings.
- Automated review requests
- AI review responses
- Negative feedback shielding
Database Reactivation
Re-engage past estimates and old customers with smart SMS offers to book jobs from leads you already paid to acquire.
- Re-engage past quotes
- Seasonal maintenance offers
- Automated SMS funnels
Drip Campaigns
Multi-step SMS and email nurture sequences that warm leads over time so they book when they’re ready—on autopilot.
- Multi-step sequences
- Seasonal & trigger offers
- Smart segmentation
Get found.
Get chosen.
Follow through.
Attract the right customers
Strategy, search, advertising, and content.
Turn interest into inquiries
Clear positioning, useful websites, and compelling offers.
Help more inquiries convert
AI response, organized lead flow, and consistent follow-up.
Then build the demand
behind your growth.
A full marketing partner when you're ready for the next step.
Clarify your message and stand out in your market.
We define what makes your business different and how to say it so the right customers choose you. Positioning, messaging, and a clear growth plan built around your trade and your area.
Illustrative website conceptNot Sure Which Services You Need? Build Your Plan in 60 Seconds.
Toggle the marketing and AI services your business needs and see your estimated monthly investment instantly — no sales call required.
Test Drive the AI Receptionist
Call our live garage door AI agent right now. Hear how it handles a real service call, qualifies the lead, and books the job.
Craft Edge Garage Door AI
Craft Edge
AI Receptionist
No sales rep will answer—just a real AI receptionist handling your call.
The Garage Door AI Agent in Action
Trained on garage door service calls—broken springs, stuck doors, opener malfunctions, and emergency lockouts. It qualifies the lead and books the job while you're out on the job.
“My garage door won’t open, and my car is trapped inside. I need someone today!”
I completely understand how stressful that is. We can dispatch a technician between 1 PM and 3 PM today. May I get your address to confirm our coverage?
Your AI receptionist follows your instructions for service requests, estimate inquiries, scheduling, and escalation—helping your team spend less time gathering information and more time serving customers.
Want an AI Receptionist for Your Trade?
Get a custom AI receptionist built for your trade—HVAC, roofing, plumbing, electrical, and more.
A Complete System to Grow Your Business
From the first call to a 5-star review—and every opportunity in between.
1. CAPTURE
We capture every opportunity across calls, texts, chats, and forms.
- AI Voice Receptionist
- Missed Call Text-Back
- Website Chat
- Lead Forms
- Call Tracking
2. CONVERT
Qualify leads, start conversations, and book more appointments.
- CRM & Pipeline
- Lead Qualification
- Calendar Booking
- Smart Routing
- All-In-One Inbox
3. CLOSE
Follow up automatically so more leads turn into booked jobs.
- AI Follow-Up (SMS/Email)
- Appointment Reminders
- Estimate Follow-Up
- Lead Scoring
- Task Automation
4. GROW
Turn happy customers into reviews, referrals, and repeat business.
- Review Requests
- AI Review Replies
- Referral Automation
- Social Sharing
- Reputation Management
5. REACTIVATE
Re-engage past leads and customers to fill your pipeline again.
- Database Reactivation
- Smart Campaigns
- Win-Back Automation
- Seasonal Follow-Up
- Past Customer Offers
Why Contractors Choose Craft Edge
Generic Answering Services
- Follow a basic script
- No lead qualification
- No automation or follow-up
- Little to no reporting
- Just answer calls
Traditional Agencies
- Slow to launch
- One-size-fits-all websites
- Manual follow-up
- Expensive retainers
- You're just another client
CRAFT EDGE
- AI trained for contractors
- Lead qualification built-in
- Automated follow-up that converts
- Real-time reporting & insights
- Built around booked jobs
Works With the Tools You Already Use
Your team should not have to change everything to capture more jobs. Craft Edge connects into your current lead flow so calls, forms, texts, and follow-up stay organized.
Trusted by Contractors Who
Want More Control Over Growth
“We were missing calls every time we were up on a ladder pulling wire. Craft Edge's AI books the job before we even climb down. Our calendar is finally full.”
“The Google Ads and SEO brought in real leads, and the text-back caught the ones I couldn't answer. Best marketing partner we've had in 10 years.”
“Before Craft Edge, we'd come back to the shop and find 4 voicemails from the day. Now the AI books every single one while we're on the job. Booked jobs jumped 40% in two months.”
