Win more of the work you want.
We build your website, improve your visibility, and run your ads. Our AI receptionist and automated follow-up help turn incoming calls and inquiries into booked appointments—even when you're busy.
Start with AI call answering and website chat. Add marketing support as you grow.
ASSOCIATION OF WASHINGTON
Craft Edge supports RCAW's digital communication, member engagement, and contractor growth initiatives—giving us firsthand insight into how home-service companies capture leads, communicate with customers, and grow.
One partner. Every stage of growth.
A complete, connected system to attract the right homeowners, convert more inquiries, and grow a more predictable business.
Website Design & SEO
High-performing websites built to generate and convert leads.
Google Business Profile & Local SEO
Get found in local search and turn more searches into inquiries.
Google & Meta Ads
Reach high-intent homeowners with targeted, measurable ad campaigns.
Content & Social Media
Showcase your work, build trust, and stay top of mind in your community.
AI Voice Receptionist & Chat
Provide instant, professional responses 24/7, even after hours.
CRM & Automated Follow-Up
Keep every lead organized and moving with automated follow-up.
Connected from first click to sales conversation.
A complete, connected system designed for how contractors actually grow.
Attract
Get found by the right homeowners.
Convert
Turn website visitors into inquiries.
Respond
Deliver fast, consistent follow-up.
Follow Up
Keep opportunities moving.
Measure
See what's working and make smarter decisions.
Then build the demand
behind your growth.
A full marketing partner when you're ready for the next step.
Clarify your message and stand out in your market.
We define what makes your business different and how to say it so the right customers choose you. Positioning, messaging, and a clear growth plan built around your trade and your area.
Illustrative website conceptNot Sure Which Services You Need? Build Your Plan in 60 Seconds.
Toggle the marketing and AI services your business needs and see your estimated monthly investment instantly — no sales call required.
Test Drive the AI Receptionist
Call our live AI receptionist right now. Tell it your trade, play a homeowner, and hear how it handles the call, qualifies the lead and books the job.
Craft Edge AI Receptionist
Craft Edge
AI Receptionist
No sales rep will answer—just a real AI receptionist handling your call.
Your Front Desk, for Any Trade
Tell it what you do (roofing, plumbing, HVAC, electrical, restoration, etc.) and it answers like your front desk: leaks, no heat, burst pipes, after-hours emergencies. It qualifies the lead and books the job while you're out on the job.
“Water’s pouring out from under my sink and I can’t get it to stop!”
Okay, let’s get you taken care of. First, can you turn off the shut-off valve under the sink? Then I’ll grab your address and book the first available technician.
Your AI receptionist follows your instructions for service requests, estimate inquiries, scheduling, and escalation—helping your team spend less time gathering information and more time serving customers.
Want an AI Receptionist for Your Trade?
Get a custom AI receptionist built for your trade—HVAC, roofing, plumbing, electrical, and more.
Start with the gap. Build the right plan.
Whether you need better follow-up, more demand, or a complete growth system, we'll help you choose the right starting point.