Stop Paying for Clicks
That Don't Become
Customers.
Craft Edge builds paid ad campaigns that connect directly into landing pages, AI lead response, CRM tracking, and automated follow-up—so every dollar has a better chance of becoming booked revenue.
Trusted by contractors across Washington & beyond
Most Paid Ads Fail After The Click
Clicks are only the beginning. If the page is weak, response is slow, tracking is unclear, or follow-up is inconsistent, your ad spend leaks revenue.
Weak Landing Pages
Traffic goes to pages that don't build trust or drive action, so leads drop off.
Slow Response
Leads wait too long for a reply and call another contractor.
Poor Tracking
You can't see which ads actually turn into appointments and jobs.
No Follow-Up
Leads go cold after one call, one text, or one missed appointment.
Broad Targeting
Too many ads reach the wrong people or outside your service area.
Black-Box Reporting
You're left guessing what's working and what's wasting money.
THE CRAFT EDGE PAID ADS SYSTEM
A complete system that turns ad spend into booked jobs.
Target the Right
Homeowner
We build campaigns around service intent, location, urgency, season, and margin—so your budget attracts the best opportunities.
Send to a Focused
Landing Page
Every campaign has a conversion-focused landing page built to capture calls, forms, and high-quality leads.
Respond Instantly with
AI Lead Response
AI voice, SMS, and forms engage leads immediately, answer questions, and qualify the opportunity.
Track in Your
CRM & Pipeline
Leads are routed into your CRM, sales pipeline, and notifications so your team can act fast.
Follow Up Until They
Book (or Opt Out)
Automated SMS, email, and voice follow-up nurtures every lead until they book, respond, or opt out.
Booked Job &
Real Revenue
You get more estimates, more appointments, and more booked jobs—not just more leads.
PAID DEMAND CHANNELS WE MANAGE
The right channels. The right message. The right people.
Google Search Ads
Capture high-intent homeowners searching for your services right now and ready to hire.
Google Local Services Ads
Show up at the top of Google when local buyers are ready to call now.
Facebook & Instagram Ads
Build demand, promote offers, and stay top-of-mind with local homeowners.
Retargeting Campaigns
Re-engage website visitors, video viewers, and past leads with the right message.
Competitor Campaigns
Capture traffic from competitors and other nearby service providers.
Seasonal & Offer Campaigns
Promote inspections, tune-ups, financing, maintenance plans, and more.
Emergency Service Ads
Be visible when emergencies happen—24/7, 365 days per year.
Financing Campaigns
Help more homeowners say yes with financing messages that convert.
HOW WE TURN AD SPEND INTO REVENUE
A proven process designed for contractors.
Identify High-Value Jobs
We build campaigns around market, services, competition, and margins to prioritize margin—so your budget attracts the best ROI.
Build Campaigns & Landing Pages
We write ads, design landing pages, set up tracking, and create the conversion path.
Connect Response & Follow-Up
AI lead response engages instantly. Leads flow into your CRM and follow-up system.
Optimize for Booked Jobs
We analyze lead quality, appointments, close rates, and revenue—not just clicks—and scale what works.
WE TRACK WHAT MATTERS
- Calls & Form Submissions
- Qualified Leads
- Appointments Booked
- Jobs Booked
- Revenue Generated
- Cost Per Booked Job
Want to Know Where Your Ad Spend is Leaking?
We'll audit your campaigns, landing pages, tracking, and follow-up process to show you exactly where leads are being lost—and how to fix it.
Serving Local Contractors & Nationwide Brands
Proudly serving contractors in Washington and beyond with proven, compliant marketing systems that scale.
ESTIMATE WHAT BETTER LEAD CONVERSION
COULD DO TO YOUR AD SPEND
Model how improved response, tracking, and follow-up could increase the value of leads you already pay for.
Your Metrics
ESTIMATED REVENUE OPPORTUNITY
Results are estimates. Actual performance depends on market demand, budget, offer, landing page quality, response speed, close rate, and sales process.