Google Business Profile checklist for contractors.

Your business name matches your signage and paperwork exactly, with no extra keywords added.

Your primary category is your main trade, like Plumber or Roofing contractor. Secondary categories cover only work you actually do.

Your phone number is one that a person or your AI receptionist answers every time.

Your service area lists the cities you actually serve.

Your hours are current, including holiday hours.

Every service you offer is listed with a short description.

Your business description says what you do, where you work and what makes you different, in plain words.

Your website link goes to the right page and works.

You use real photos of your team, trucks and finished jobs, not stock photos.

You add new photos at least once a month.

You ask every happy customer for a review right after the job.

You reply to every review, good or bad, within a few days.

You post an update, offer or project photo a couple of times a month.

Questions in the Q&A section have accurate answers.