Question 1

What exactly does CraftEdge do?

Accepted Answer

CraftEdge is an all-in-one AI marketing automation platform built specifically for home service contractors. We handle your lead generation, automate your follow-ups via text and email, answer missed calls 24/7 with our AI voice assistant, and help you reactivate old leads in your database to generate new revenue without extra ad spend.

Question 2

Do I need to be tech-savvy to use this?

Accepted Answer

Not at all. We built CraftEdge specifically for contractors who want results, not another software to learn. Our team handles the heavy lifting, setup, and automations. You just use our simple mobile app to see your leads, pipeline, and booked jobs.

Question 3

How is this different from other marketing agencies?

Accepted Answer

Most agencies just run ads and send you leads—leaving the hardest part (following up and booking) to you. CraftEdge provides the leads AND the automated system to follow up with them instantly, nurture them over time, and book them directly into your calendar. We focus on your bottom line, not just clicks.

Question 4

Are there any long-term contracts?

Accepted Answer

No. We believe in earning your business every single month. All of our plans are month-to-month, and you can cancel at any time with no hidden fees or penalties.

Question 5

Is there a setup fee?

Accepted Answer

Yes, there is a one-time onboarding fee. This covers the extensive work our team does to build your custom website, set up your AI voice and SMS assistants, integrate your existing tools, and build your automated follow-up pipelines.

Question 6

Does the pricing include ad spend?

Accepted Answer

No, your ad spend (Google, Facebook, etc.) is billed directly to your credit card by the ad networks. Our monthly fee covers the software platform, AI usage, and our management of your campaigns and systems.

Question 7

Will this replace my current CRM (ServiceTitan, Housecall Pro, etc.)?

Accepted Answer

It doesn't have to! CraftEdge acts as your front-end marketing and lead conversion engine. Once a lead becomes a booked job or paying customer, they can easily flow into your operational software like ServiceTitan, Housecall Pro, or Jobber for dispatching and invoicing.

Question 8

How does the AI Voice Receptionist work?

Accepted Answer

When a customer calls and you can't answer, our AI instantly picks up. It's trained specifically on your business—it knows your services, pricing, and service areas. It can answer FAQs, qualify the lead, and even book an estimate directly onto your calendar, all while sounding like a natural human assistant.

Frequently Asked Questions

General Questions

Pricing & Contracts

Technology & Integrations

Still have questions?

Stop Letting Good Leads Slip Away

AI Receptionist