The CraftEdge Podcast - getcraftedge.com

The Craft Edge Podcast

Real conversations. Proven strategies. Built for contractors who want to stop working harder and start running a better business.

Episode 1: The Contractor’s Wake-Up Call

In this episode, we talk about that moment every contractor eventually faces — when hustle isn’t enough. Your nights are gone, weekends buried in catch-up, and your team depends on you for every decision. If that sounds familiar, this episode is for you.

Hosted by Justin Shirley, a contractor-turned-leader who scaled multiple roofing and home service businesses to $17M+ fast, this podcast is for owners ready to stop surviving and start leading.

Episode 2: Pricing for Profit — Stop Guessing, Start Growing

60% of contractors operate at margins under 10% — and many don’t even realize they’re losing money on jobs they thought were profitable.

In this episode, we break it down simply:

The psychology of pricing and why “competitive” pricing kills your profit
A 5-part pricing formula every contractor can use today
How to calculate your true cost of doing business (including hidden costs)
Scripts for handling pricing objections with confidence
A real case study: How one contractor raised prices and grew profitably

Whether you run a roofing, siding, remodeling, or service company — this is a must-listen if you’re tired of working harder while margins shrink.