At CraftEdge, we believe that running a great business shouldn’t be reserved for the corporate world. It should be accessible to the people who build, fix, and create the homes and communities we live in every day.
We help you unlock your business’s full potential. Through personalized strategies, expert guidance, and actionable insights.
To empower entrepreneurs & businesses to achieve their fullest potential through transformative coaching
To provide personalized, results-driven coaching that equips business owners with the tools, strategies, and mindset.
CraftEdge CEO
Justin Shirley isn’t just a coach—he’s a contractor who has hands on experience taking multiple companies to success.
Over the course of his career, Justin helped multiple businesses grow to $16M and $20M in just two years by building smart systems, strong teams, and scalable processes.
He knows the pressure of making payroll. The weight of missed calls. The constant battle between doing the work and running the business.
And he knows how to fix it.
Through CraftEdge, Justin is now helping other contractors skip years of trial and error by giving them the exact tools, playbooks, and strategies that fueled his success.
His mission is simple: to help contractors build a business that runs smoother, grows faster, and frees you to lead—not just survive.
Join CraftEdge today and start transforming your business with the systems, strategies, and support you deserve.
Discover the experiences and feedback from our satisfied clients. See how our services have helped businesses grow.
Before CraftEdge, our office was reactive and overwhelmed. The SOPs helped us get organized, and now we’re faster, more professional, and way less stressed.
Office Manager, Bend, OR
I used to think hustle was the only way to grow. Justin helped me see it’s not about working harder—it’s about working smarter. CraftEdge gave me systems I actually use every day.
Roofing Contractor, Spokane, WA
Joining CraftEdge was the best decision I made for my business. I finally feel like I have a clear direction, real support, and tools built for companies like mine.
Window & Siding Business Owner, Boise, ID
Every part of my business was in my head. Now it’s on paper, in a system, and my team finally knows what to do without me micromanaging.
Remodeling Specialist, Sacramento, CA
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