At CraftEdge, we believe that running a great business shouldn’t be reserved for the corporate world. It should be accessible to the people who build, fix, and create the homes and communities we live in every day.
At CraftEdge, we help home improvement contractors stop running their businesses on chaos and start running them on systems.
We’re not here to overwhelm you with theory — we provide proven frameworks, tools, and operational systems tailored specifically for the trades, built from the real-world experience of scaling companies fast.
To empower contractors to run businesses that are organized, profitable, and scalable — without burning out or guessing what’s next.
To deliver contractor-specific systems, SOPs, and process improvements so owners can focus on growth, service, and results — while freeing up time and restoring confidence in how their businesses operate.
CraftEdge CEO
Justin Shirley isn’t just a consultant — he’s a contractor who has personally built and led companies to $16M and $20M in just two years, using smart systems, strong teams, and a relentless focus on process.
He knows what it’s like to:
Struggle with hiring, managing crews, and customer experience
Lose time chasing leads, quotes, and job updates
Carry the stress of making payroll and keeping everything running
And he knows how to fix it — because he’s done it before.
Through CraftEdge, Justin helps contractors skip the years of trial and error by providing them with the tools, playbooks, and systems that have proven results.
His mission is simple:
Get proven systems, frameworks, and contractor-specific strategies to organize, simplify, and grow your business faster — without burnout.
Real feedback from real contractors who transformed their business operations with CraftEdge systems and support — so they can lead with confidence, clarity, and less stress.
Before CraftEdge, our office was reactive and overwhelmed. The SOPs helped us get organized, and now we’re faster, more professional, and way less stressed.
Office Manager, Bend, OR
I used to think hustle was the only way to grow. Justin helped me see it’s not about working harder—it’s about working smarter. CraftEdge gave me systems I actually use every day.
Roofing Contractor, Spokane, WA
Joining CraftEdge was the best decision I made for my business. I finally feel like I have a clear direction, real support, and tools built for companies like mine.
Window & Siding Business Owner, Boise, ID
Every part of my business was in my head. Now it’s on paper, in a system, and my team finally knows what to do without me micromanaging.
Remodeling Specialist, Sacramento, CA
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