Whether you need expert guidance or a partner to help you fix what’s broken — we’re here to help you run a smoother, more profitable contracting business.
Running a contracting business today isn’t easy. Margins are shrinking. Teams are stretched thin. Processes break as you grow.
Justin Shirley has helped multiple businesses grow to $17M and $20M in under 2 years. He’s now sharing the exact systems and strategies that helped make it happen — without fluff or corporate-speak — so you can build a business that works for you, not the other way around.
At CraftEdge, we don’t just coach contractors — we rebuild businesses with them.
Need advice and accountability? We’ll coach you.
Ready to fix your broken systems? We’ll help you do it, hands-on.
Want someone to just take it off your plate? We’ll handle it for you.
At CraftEdge, we provide contractors with the tools, strategies, and mentorship they need to run efficient, profitable businesses—without losing their edge. Through real-world SOPs, step-by-step systems, and a results-driven community, we help tradespeople turn grit into growth.
We help you unlock your business’s full potential. Through personalized strategies, expert guidance, and actionable insights.
A fast, contractor-focused diagnostic of your entire business. We identify where money leaks, processes fail, and opportunities are missed — providing a clear roadmap you can act on immediately. Led personally by Justin Shirley, who has helped businesses reach $17M+ in under 2 years.
We don’t just recommend tools — we help you implement them. From CRM workflows to scheduling systems, we work alongside your team to install processes that drive results and reduce chaos.
Don’t waste time reinventing the wheel. We build customized SOPs specifically for your contracting business — documented processes that improve consistency, speed, and profitability across every department.
Direct coaching and advisory with Justin Shirley, leveraging his experience scaling companies to $17M+ fast. Actionable guidance, hands-on help, and real-world accountability to keep your business moving forward.
A curated library of plug-and-play dashboards, trackers, and calculators tailored for home improvement businesses. We help you translate your numbers into action — so you can manage your business with clarity and confidence.
Book a free discovery call with Justin and find out exactly what your business needs to run more smoothly and profitably.
Helping you achieve your goals, maximize your potential, and drive success in your business.
CraftEdge Founder.
Justin Shirley knows what it’s like to wear every hat in a business—and what it takes to grow past it. After scaling multiple home improvement companies to $16M+ and $20M+, he created CraftEdge to share the exact systems that made it possible.
From overwhelmed to in control—contractors across the country are transforming their businesses using Justin Shirley’s proven systems.
Whether it’s hitting their first $1M, streamlining chaotic operations, or finally stepping out of the day-to-day grind, these stories are the real proof that with the right guidance, anything is possible.
“Before CraftEdge, I was juggling everything—calls, crews, estimates. Now I’ve got real systems in place, and my team knows exactly what to do. It’s the first time I’ve felt like an actual business owner.”
Home Improvement Co Owner, Tacoma, WA
“Justin's SOPs took our intake process from messy notebooks to fully tracked and automated. We respond faster, close faster, and finally look as professional as the work we do.”
Office Manager, Spokane, WA
Find clear and concise answers to the most common questions. If you need assistance, explore our FAQs for quick solutions.
CraftEdge is designed exclusively for home improvement contractors — exterior and interior — who want to run a more profitable, efficient, and scalable business.
Justin Shirley has helped multiple businesses grow to $17M and $20M in under 2 years. He brings real-world, battle-tested systems to help contractors fix operations fast — no fluff, no corporate jargon.
No. We offer both project-based services (one-time revamps) and monthly advisory retainers. You choose what’s right for your business.
Coaching gives you expert advice and accountability. Implementation means we roll up our sleeves and help rebuild your systems alongside you — done-with-you or fully done-for-you.
We specialize in small-to-mid size contracting businesses doing $500k–$5M in revenue — but we’re happy to help larger companies as well.
Real-world tips, behind-the-scenes stories, and systems that actually work—brought to you by people who’ve built it, not just talked about it.
