Our team of expert business coaches is the driving force behind every success story. With a wealth of experience, diverse expertise, and a passion for growth, we work tirelessly to help you overcome challenges and achieve your goals.
CraftEdge’s Strategy Development distills your bold vision into a crystal‑clear 90‑day roadmap—pinpointing hidden profit gaps, aligning the whole team, and handing you a step‑by‑step playbook for predictable, scalable growth. It’s everything you need to move from guesswork to laser‑focused action, starting day one.
CraftEdge’s Private Membership Portal hands contractors 24/7 access to Justin Shirley’s full vault of playbooks, SOPs, and live‑coaching replays—all in one click. It’s your on‑demand nerve center for rapid answers, peer accountability, and fresh growth tactics that keep your business a step ahead.
CraftEdge’s SOP Vault unlocks a ready‑to‑use library of battle‑tested processes—templates, checklists, and scripts crafted by Justin Shirley—to streamline every department in minutes. Grab, customize, and deploy proven procedures that boost consistency, speed, and profit without starting from scratch.
CraftEdge’s 1‑on‑1 Coaching puts Justin Shirley in your corner as a personal growth architect—cutting through roadblocks, sharpening strategy in real time, and holding you accountable to breakthrough targets with customized, action‑packed sessions that turn challenges into measurable wins.
Clients typically see faster cash flow, smoother ops, and a confident team rallying behind clear, measurable goals—often inside the first 90 days. If you want a coach who trades in real‑world roofing and home‑service victories, not theory, Justin’s seat is open.
CraftEdge’s Tools & Scorecards bundle delivers plug‑and‑play dashboards, KPI trackers, and cost‑per‑lead calculators that translate your data into crystal‑clear action signals—so you spot issues fast, celebrate wins, and steer the business with real‑time precision instead of gut‑feel guesses.
Let’s collaborate to develop strategies, overcome challenges, and achieve your growth goals together.
Run your business with clarity—not chaos.
Our membership gives you access to the exact tools, SOPs, and coaching that helped grow real companies from $5M to $16M+—without the burnout.
Perfect for owners who want proven systems they can plug in themselves.
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Perfect for teams ready for expert guidance and a clear 90‑day plan. Everything in CORE, plus:
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Perfect for contractors committed to rapid, hands‑on scaling with a personal coach. Everything in GROWTH, plus:
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Real stories. Real results. See how CraftEdge has helped business owners like you grow stronger, run smarter, and reclaim their time.
"I’ve worked with coaches before, but no one gets it like Justin. He’s walked in our boots. CraftEdge didn’t just give me advice—they gave me a plan. Our close rate is up, our team is stronger, and for the first time, I’m not working every weekend."
General Contractor, Bellevue, WA
"Before working with CraftEdge, I was drowning in the day-to-day. Justin’s systems gave me clarity and structure. We went from chaos to consistency—and doubled our monthly revenue in six months."
General Contractor, Marysville, WA
"The hiring guide alone changed everything. We finally brought on the right people, and I no longer have to micromanage. CraftEdge helped me step into the role of a true business owner."
Plumbing & HVAC, Spokane, WA
"We were stuck at $2M for three years. After using the CraftEdge playbooks and dialing in our processes, we’re on track to break $5M this year. This isn’t theory—it’s real, tested guidance that works."
Painting Contractor, Tacoma WA
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