Our team of expert business coaches is the driving force behind every success story. With a wealth of experience, diverse expertise, and a passion for growth, we work tirelessly to help you overcome challenges and achieve your goals.
A fast, contractor-focused diagnostic of your entire business. We identify where money leaks, processes fail, and opportunities are missed — providing a clear roadmap you can act on immediately. Led personally by Justin Shirley, who has helped businesses reach $17M+ in under 2 years.
We don’t just recommend tools — we help you implement them. From CRM workflows to scheduling systems, we work alongside your team to install processes that drive results and reduce chaos.
Don’t waste time reinventing the wheel. We build customized SOPs specifically for your contracting business — documented processes that improve consistency, speed, and profitability across every department.
Direct coaching and advisory with Justin Shirley, leveraging his experience scaling companies to $17M+ fast. Actionable guidance, hands-on help, and real-world accountability to keep your business moving forward.
A curated library of plug-and-play dashboards, trackers, and calculators tailored for home improvement businesses. We help you translate your numbers into action — so you can manage your business with clarity and confidence.
Book a free discovery call with Justin and find out exactly what your business needs to run more smoothly and profitably.
Run your contracting business with systems, coaching, and hands-on support proven to help businesses reach $17M+ fast — without the burnout.
Real stories. Real results. See how CraftEdge has helped business owners like you grow stronger, run smarter, and reclaim their time.
"I’ve worked with coaches before, but no one gets it like Justin. He’s walked in our boots. CraftEdge didn’t just give me advice—they gave me a plan. Our close rate is up, our team is stronger, and for the first time, I’m not working every weekend."
General Contractor, Bellevue, WA
"Before working with CraftEdge, I was drowning in the day-to-day. Justin’s systems gave me clarity and structure. We went from chaos to consistency—and doubled our monthly revenue in six months."
General Contractor, Marysville, WA
"The hiring guide alone changed everything. We finally brought on the right people, and I no longer have to micromanage. CraftEdge helped me step into the role of a true business owner."
Plumbing & HVAC, Spokane, WA
"We were stuck at $2M for three years. After using the CraftEdge playbooks and dialing in our processes, we’re on track to break $5M this year. This isn’t theory—it’s real, tested guidance that works."
Painting Contractor, Tacoma WA
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