Unlock growth potential and streamline your business operations with personalized coaching. Gain expert insights, actionable strategies, and the support needed.
CEO CraftEdge
Justin Shirley has helped multiple businesses grow to $17M and $20M in under 2 years. He’s now sharing the exact systems and strategies that helped make it happen—without fluff or corporate-speak.
To reshape the future of the trades by empowering contractors to become confident, system-driven business owners who build with purpose, lead with integrity, and grow with clarity.
At CraftEdge, we provide contractors with the tools, strategies, and mentorship they need to run efficient, profitable businesses—without losing their edge. Through real-world SOPs, step-by-step systems, and a results-driven community, we help tradespeople turn grit into growth.
We help you unlock your business’s full potential. Through personalized strategies, expert guidance, and actionable insights.
CraftEdge’s Strategy Development distills your bold vision into a crystal‑clear 90‑day roadmap—pinpointing hidden profit gaps, aligning the whole team, and handing you a step‑by‑step playbook for predictable, scalable growth. It’s everything you need to move from guesswork to laser‑focused action, starting day one.
CraftEdge’s Private Membership Portal hands contractors 24/7 access to Justin Shirley’s full vault of playbooks, SOPs, and live‑coaching replays—all in one click. It’s your on‑demand nerve center for rapid answers, peer accountability, and fresh growth tactics that keep your business a step ahead.
CraftEdge’s SOP Vault unlocks a ready‑to‑use library of battle‑tested processes—templates, checklists, and scripts crafted by Justin Shirley—to streamline every department in minutes. Grab, customize, and deploy proven procedures that boost consistency, speed, and profit without starting from scratch.
CraftEdge’s 1‑on‑1 Coaching puts Justin Shirley in your corner as a personal growth architect—cutting through roadblocks, sharpening strategy in real time, and holding you accountable to breakthrough targets with customized, action‑packed sessions that turn challenges into measurable wins.
Clients typically see faster cash flow, smoother ops, and a confident team rallying behind clear, measurable goals—often inside the first 90 days. If you want a coach who trades in real‑world roofing and home‑service victories, not theory, Justin’s seat is open.
CraftEdge’s Tools & Scorecards bundle delivers plug‑and‑play dashboards, KPI trackers, and cost‑per‑lead calculators that translate your data into crystal‑clear action signals—so you spot issues fast, celebrate wins, and steer the business with real‑time precision instead of gut‑feel guesses.
Let’s collaborate to develop strategies, overcome challenges, and achieve your growth goals together.
Tailored to fit your specific needs and budget, offering flexible pricing plans that provide value at every level. Need a custom mix? We’re happy to tailor a plan—just ask and we’ll craft the right fit for your goals and budget.
Perfect for owners who want proven systems they can plug in themselves.
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Perfect for teams ready for expert guidance and a clear 90‑day plan. Everything in CORE, plus:
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Perfect for contractors committed to rapid, hands‑on scaling with a personal coach. Everything in GROWTH, plus:
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Helping you achieve your goals, maximize your potential, and drive success in your business.
CraftEdge Founder.
Justin Shirley knows what it’s like to wear every hat in a business—and what it takes to grow past it. After scaling multiple home improvement companies to $16M+ and $20M+, he created CraftEdge to share the exact systems that made it possible.
From overwhelmed to in control—contractors across the country are transforming their businesses using Justin Shirley’s proven systems.
Whether it’s hitting their first $1M, streamlining chaotic operations, or finally stepping out of the day-to-day grind, these stories are the real proof that with the right guidance, anything is possible.
“Before CraftEdge, I was juggling everything—calls, crews, estimates. Now I’ve got real systems in place, and my team knows exactly what to do. It’s the first time I’ve felt like an actual business owner.”
Home Improvement Co Owner, Tacoma, WA
“Justin's SOPs took our intake process from messy notebooks to fully tracked and automated. We respond faster, close faster, and finally look as professional as the work we do.”
Office Manager, Spokane, WA
Find clear and concise answers to the most common questions. If you need assistance, explore our FAQs for quick solutions.
CraftEdge is a business growth platform for contractors. We provide proven SOPs, strategy sessions, and mentorship from Justin Shirley—an industry leader who’s helped scale home service companies from $5M to $16M+.
We’re here for contractors in roofing, siding, windows, decking, and home services who are ready to stop operating in chaos and start building structured, scalable businesses. Whether you’re solo or running a growing team, CraftEdge can help you move forward with clarity.
CraftEdge members receive:
We’re not “motivational speakers” or theorists. Everything in CraftEdge comes from the real-world experience of scaling companies in the trades. Justin built and led 8-figure growth—and every system is based on what actually works in the field.
Yes. All members get access to group Q&A calls with Jaxon Steele. Our higher-tier plans include private 1-on-1 strategy sessions. You’re learning directly from the person who’s done it.
Absolutely. If you’re early in your business, CraftEdge helps you skip years of costly mistakes. We’ll give you the foundation, systems, and clarity to grow with purpose.
Yes! You can share everything within your company—train your team, standardize processes, and streamline communication.
Real-world tips, behind-the-scenes stories, and systems that actually work—brought to you by people who’ve built it, not just talked about it.
Source for Business Coaching Home / Blog / The Secret to Contractor Success: It Starts…
Source for Business Coaching Home / Blog / The Secret to Contractor Success: It Starts…
